Mugafi, an AI-driven platform for entertainment intellectual property (IP), has partnered with Avalanche to encode movies, animation, music and other media assets, allowing creators to fund projects and distribute them directly on-chain.
The initiative will draw on Mojave’s catalog and upcoming films. According to the company, its AI systems, trained on thousands of texts and story structures, help evaluate projects before submitting them for funding.
Mojave and Avalanche plan to fund more than $10 million in entertainment intellectual property. The companies said their long-term goal is to surpass $1 billion in annual IP financing productivity.
Avalanche He said The partnership aims to demonstrate how its network can support asset issuance at scale in the real world. The companies plan to use Avalanche’s infrastructure to fund, track and distribute on-chain entertainment projects.
Mugafi, launched in 2020 in India Supported By several entertainment and venture investors, including Nexus VP, HashedEM, Netflix, Amazon, Panorama Studios and others. Its 2025 release, Kuberaa, clocked $35 million in box office collections and was distributed via Amazon Prime Video.
According to the announcement, the collaboration is expected to support new roles across AI, production, blockchain operations, and compliance. Mogave expects to provide more than 1,500 opportunities for creators and studios in several regions including India, North America, Japan and Korea.
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Blockchain in entertainment and movies
Efforts to bring entertainment over IP onchain have been gaining momentum for years among both creators and platforms, with several projects exploring coding and Web3 rights management.
In September, Animoca Brands has partnered with Ibex JapanAntler’s corporate innovation arm, to launch a Web3 Entertainment fund focused on bringing anime and manga IP onchain in Japan. The initiative aims to unlock value from Japan’s largely untapped intellectual property catalog.
PIP Labs has emerged as a major player in the Web3 IP space with the development of Story Protocol, a layer-one blockchain designed to manage and program intellectual property on-chain.
Founded in 2022 by former Google DeepMind product manager Jason Chow, the project enables creators to The symbolism of their workRegister the onchain IP and define the terms under which it may be used, shared or adapted. This framework aims to help rights holders maintain control over their content and its ultimate use.
In August 2024, PIP Labs raised $80 million in Series B round Led by a16z Crypto and Polychain Capital to develop the Story Protocol.
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