The following article is an editorial by Debra Nita, Assistant Director, Chief Growth
The following encryption penetration will not come from a white paper or promise to “revolutionize financing.” It will come out of something simpler and more humane. Like NFTS, games and decentralized financing (Defi), retail popularity was launched in 2021-22, waiting for the current emerging market for new killer applications.
Although it is considered trivial, Memecoins is a major example of a deadly encryption application, and they reveal a plan to ignore “serious” encryption initiatives. This was clear in common symbols like $ TROMP and $ Mellania. to survey Find That 14 % of Americans – one in seven – invest in $ Trump. This is not just speculation – it’s a block on board.
Cases of the use of a murderer who pays retail accreditation are not related to solving the most complex problems. Instead, they benefit from global human feelings and customs. These should be guidelines for projects that aim to become the next killer Crypto app.
Forget the benefit, think about the social phenomenon
Always most popular encryption cases Override Their technical origins are to become cultural phenomena. Bitcoin started as an electronic monetary system from counterpart to counterpart, but later grew in the audience’s imagination as a symbol of financial sovereignty and rebellion against traditional systems.
Distinctive codes for encryption are showed $ TROMP and $ Meania how Donald and Melania Trump becomes cultural icons that go beyond politics. series open 50 % of $ Trump and/ or $ Mellania Tokeners have never bought Solana Altcoin before, and 83 % of users carry less than $ 1,000 of Solana origin. These symbols mainly attracted a wide range of retail users to the world of encryption for the first time, on the back of Trump and Melania.
The industry is promising The killer applications On its horizon. TON and Telegram Combo shows the promise marks due to its social version. Take advantage of their first experimental system for mobile phones to convert mini -applications (especially Gamefi Ones), they have won some success in mixing the user use of Web2 with the WEB3 utility. While the current TON games may be criticized for simplicity, the TELGRAM distribution (950m+ usersIt offers a viral launch platform if the developers give priority to emotional participation along with symbolic rewards.
If TON and Telegram can benefit from emotional architecture that makes gold games like Grand Theft Auto Social phenomenonThey can easily become the issue of using the next murderer.
Likewise, the founders must ask retail applications themselves, “Can we build a large group of users to gather behind?” What about our project can make it a familiar name, and the excitement of every user to share with his friends? “
So you will understand the easy grandmother
The issue of use of the killer is evident and easy to use. The purchase of $ $ Trump does not require understanding smart contracts, liquidity pools or consensus mechanisms. It is simple like downloading a portfolio, swapped some Sol, and joining the fun. This low entry barrier is very important to adopt retail.
During the 2024 American presidential race, Polymarkt-a forecast market where people are betting on events in the real world, such as guessing who will win the elections-in popularity. almost 1 million New users can easily join because the sharing steps were clear – download the application, register with Google, and deposit USDC through the stock exchange, and bet on a question (for example, “Will Cannerive X WIN?”).
This growing simplicity reflects direction In encryption: starting with the final user experience instead of leaving the infrastructure dictating the experiment.
We see this shift towards simplicity through projects such as base and liquid effectiveness. Messari 2025 annual thesis report Show This rule (created by Coinbase) simplifying moving money from stock exchanges to rings with single click functions, on board millions. Likewise, the permanent decentralized exchange of liquid (DeX) witnessed a huge traction by simulating the commercial experience of the leading central exchanges (CEX) such as Binance- easy to use and costly effective while asset ownership guarantee.
While Cexes was a decisive vehicle on the plane in the last bull race due to the ease of converting FIAT to encryption, you can see Dexes an explosion in this session. With a smooth improvement in 2025, decentralization can become more easily due to the ease of use.
Big, that was better
The effects of the network pay the lower value in the basic systems as the tool increases with each new participant. The Bitcoin power grows as a value store and a means of exchange with all the new adoption.
Mimoin sector Explosive From 20 billion dollars to $ 120 billion in 2024, this thesis is verified. With more users joining ($ Trump king 11 billion at its highest levels, and it has become the fourteenth through the market value in the encryption sector), the network becomes more valuable, and attract more participants-which creates a strong reactions episode of growth and cultural importance.
Look forward, stablecoins Change The payment industry by providing cheaper, faster and easier solutions for traditional central payment systems. In 2024 alone, more than 28.5 million users completed 600 million Stablecoin, indicating their global adoption.
The main driver of this adoption can be the interest of the United States in maintaining the domination of the dollar through Stablecoins in US dollar. accident Executive order Through the Trump administration, it prohibits the development of a central bank’s digital currency (CBDC) in the United States, where it was placed in the stablecoins mode supported by the dollar as the main digital representation of the US dollar.
Stablecoins can be the following The application of the coding killer Because of the network efforts. The more used in payments, the more used. Stablecoins can become the primary choice for the digital dollar, transforming the financial scene while establishing the American economic impact.
A plan to adopt retail
Challenges, including organizational uncertainty, lack of implementation of technological policies and complications, remain in scaling, and a gap present in the social legitimacy of encryption.
Despite these challenges, projects should focus on the human element – the design of experiments that make users feel part of a cultural phenomenon, and have simplicity in their core, and emphasizes the creation of network effects. It will be the retail projects that succeed in this bull run that understand and implement this scheme.
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