Shoppers expect allocation, guidance and immediate, but this can be a long arrange E -commerce Platforms.
“The way we transfer e -commerce is not good,” Solve CEO Daniel Wagner Karen Webster, CEO of PYMNTS Monday conversation series. “It has served its purpose nearly 30 years agoand but He – she It is no longer perfect. “
Anyone who tried to find a product online knows the introduction of the term search, brings results pages, filtering, refining, and often abandoned. He is a clinical agent for the Personal conversation experience From the store’s sales are familiar with.
Wagner said he believed that the transformation is ongoing, which is digital retailWith the help of artificial intelligenceFinally, the intuitive experience and response that consumers have long have taken must be provided for a period of time in material stores.
“When you walk in a financial store, 7 out of 10 times, you end up coming out,” he said. “When you reach a Digital platform7 out of 10 times, do not leave with a product. “
The reason is the inability of digital platforms to repeat the personal discovery process.
“You cannot get answers to your questions,” Wagner said, adding that he believes that the future of digital trade depends on human character.
“If I will ask my wife to buy a mobile phone for me online, you will not be able to do so Do thatHe said: “You will not know the difference between iOS and Android, or what is Megapixel, or what an OLED screen does. But if you enter a store, a sales representative will ask some questions – and she was going out with the right phone.”
Brain building for retail trade
It is unlikely to re -adapt slow online retailers in the late 1990s, which Wagner witnessed directly.
“E -commerce is now a very advanced channel,” he said. “Every retail seller today has an online presence. What matters most is to repair the rate of attrition by 70 %.”
Although the early e -commerce that focused on SKU sales directly to the known (a specific model of Nike shoes, for example), has struggled with the shopping moved by the discovery, informal browsing and psoriasis in which material stores excel.
Rezolve solution to inject this lost “coincidence” again to the online retail is what Wagner called the brain wing, or A group of artificial intelligence tools designed to bring three characteristics similar to the Digital Trade Experience: a deep product expertise; sympathy; and transformation to focus.
In the essence of the royal language model. Just as Brick and shells once depend on sales partners who are familiar with customer decisions. The digital world can now rely on artificial intelligence to repeat and enhance this experience.
Wagner said: “Taking a customer from a query to a purchase is a technical form.” “We have trained our model on psychological aircraft and closing techniques. We give retailers the best seller on boardR … He not only understands the specifications of the product, but the benefit of features such as the reason for the importance of the OLED screenand Why does the rapid shutter speed benefit sports photography. “
Retailing systems do not respond to artificial intelligence today only for inquiries; They are Expect needs. Clunky and transactions were early digital reactions. The basic Chatbots offered text responses that often frustrated more than precision. Fast forward until 2025, and sales aides that work from artificial intelligence are not actually distinguished from their human counterparts- StagnantFaster and more developed.
“This is the development of digital participation,” said Wagner. “Online shopping today is old and ineffective. Consumers will start claiming the new way.”
Cross Call: Re -invention of Payments
Rezolve’s ambitions do not stop when searching and discovering. Wagner said he sees a broader opportunity to redefine the payment at the associated point Coded.
with pregnancySource for the widely used stablecoin usdt, Rezolve launches a wallet that supports coding built into the brain suite. Users He will be able to Storing encryption assets, including Stablecoins or BitcoinAnd pushing smoothly online or in the store through tap stations to pay.
The stadium for consumers? Get 8 % on USDT’s property while it was parked in the wallet, contrast To bank savings. The stadium for merchants? The treatment fee is zero.
“Today, merchants pay 3 % to 3.5 % as fees on card payments,” Wagner said. “With a encryption weller, they don’t pay anything. They will promote it: pay using Crypto, get more loyalty points, and get a free drink with your meal.”
More importantly, merchants receive US dollars, not encryption, eliminating the risk of volatility.
“We can seize a large part of the market opportunity of $ 1.4 trillion,” said Wagner. “This is the most exciting innovation In payments In 30 or 40 years. “
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