NSA partners just keep going inc. to introduce AI and Blockchain in Ghana’s sports sector

The National Sports Authority (NSA) has partnered with Just Keep Going Inc. (JKG) to introduce artificial intelligence (AI) and blockchain technology into the sports sector in Ghana.

The agreement seeks to modernize athlete management, improve transparency, and make operations within sports federations more efficient.

It will also help attract global investments and create sustainable financing opportunities for all 54 national sports federations.

According to the NSA, the partnership represents a major step towards the digitization of sports administration in Ghana and positioning the country as a leader in sports technology across Africa.

Kevin Fry, founder and CEO of Just Keep Going Inc, who also serves on the International Council on Artificial Intelligence Ethics, said the collaboration will create a transparent, technology-based mathematical ecosystem.

“We are building a transparent, technology-based ecosystem that empowers athletes and opens new channels to global sponsors and partners,” Fry said. “With digital platforms specifically designed to simplify the onboarding and collaboration process, Just Keep Going positions Ghana as a model for how technology can transform sports and investment.”

The Director-General of the National Sports Authority, Yaw Ampofo Ankrah, described the partnership as a step towards trust, innovation and empowerment.

“This partnership is not just technology. It is about trust, innovation and empowerment. We are opening Ghana’s sports sector to new possibilities, giving our athletes and youth the tools to compete globally while ensuring our systems remain transparent and accountable,” he explained.

The project will use artificial intelligence and blockchain technology to improve sports management, track athlete performance, and create transparent sponsorship systems that connect local and international partners.

It will cover disciplines including football, boxing, athletics, basketball, rugby, weightlifting and many more.

NSA and JKG believe that the partnership will not only promote the development of sports, but also make Ghana a model of how innovation can drive progress in the global sports industry.

By: Jacob Ajri