Two of the new Coinbase ads recently struck the US screens, reviving the popular stadium from Crypto at a time when inflation is stubborn, and bitcoin rises, and Americans talk again about “construction”.
One point re -drafted bitcoin as “money from the future”, while the last shows how the price of the United States home decreased from 30,000 BTC to 5 BTC only more than a decade. It is part of cinematic prosperity, economic criticism is part, and is carefully calibrated.
Ads: shine, message and timing
Celebrity campaign is trading for narration, connecting Moody Drone with the data -led stories.
In “money from the future”, the presenter opens with a comprehensive vision of the American industrial meeting, combat aircraft, robots, and construction sites, then asks: Who updates the most important technology ever, our money?
If you want to build the future, it will start with money from the future.
We have something (s) you will like.
This Thursday. June 12.
Keep history. pic.twitter.com/tsluspmoo0Coinbase 🛡 (Coinbase) June 9, 2025
“It is an encryption,” the narrator announced. “If you want to build the future, it will start with money from the future.”
Second place, “Bitcoin House”, is more direct: in 2012, the average American house will cost you 30,000 BTC. After a decade: 20. Today? Only five. The message falls with a simple and provocative question: “If the prices of homes continue to drop bitcoin, then why do they continue to rise in dollars?”
Who got the “Bitcoin Housing Price” scheme? pic.twitter.com/hf4rckby2m
Coinbase 🛡 (Coinbase) June 7, 2025
This line lands more difficult in May 2025, which may be a year ago. CPI continues to place a markAnd Bitcoin crossed only 100,000 dollars. The federal reserve’s monetary policy has returned to the political lights. Coinbase, in particular, did not move away from targeting the federal reserve itself.
In response to its own tweets, Coinbase shared a link to a site comparing the average home prices in the United States with Bitcoin. The scheme draws a blatant picture with two lines that intersect in a cross -section, appears Home prices It rises from $ 170,000 in 2015 to more than $ 320,000 in 2025. On the contrary, Bitcoin price fell from more than 500 BTC to less than 3 BTC.
Therefore, the cost of “typical home” in the United States decreased by 99 % since 2015 at the price of bitcoin, while 94 % rised in dollars.
Coinbase’s larger bet
This campaign is part of a wider batch by Coinbase to form a general narration around Crypto. The stock exchange continues to lead the global pressure campaign “,”Stand with encryption“To pressure legislators to pass clear regulatory rules for digital assets. The site now includes four geographical areas with content for each: Canada, the United States, the United Kingdom and Australia.
These legislative discussions are heated. In Washington, the White House continues its round tables for encryption and the president continues to invest in encryption through its own interests including the official Memeco MEMECOIN and World Liberty Financial.
Coinbase ads in time to remind viewers and policy makers that Crypto will not go away. It has become more clear, powerful and integrated with the economic facts that the Americans are more interested in.
If America “returns to construction”, it wants Coinbase to ensure the basic encryption, not a side width. These new ads reformulate Bitcoin not as a speculative origin, but as a critical promotion to suit our future in which Amnesty International, which is fueled by robots. It is a bold bet on the narration – one timing completely for a new market cycle.
