Blockchain.com has released a fully created commercial advertisement for the NFL 2025 season, which will start operating on Sunday during the opening match of the house for 2025.
It shows the 15 -second stain that the brands can produce low -cost video ads.
This is the first for the two companies – the combination of artificial intelligence technology and sports that feature the TEAM ROWDY, Team Mascot.
The advertisement is scheduled to be shown on screens all over the AT&T stadium for the rest of the season. It will also be broadcast at the fuel stations in Texas, and plays on the Dallas Copy TV network on the days of the game, and on the official website of Cowboys and social media channels in Blockchain.com after the first show.
Rowdy comes to life outside the field, where fans can see how to interact with the stadium in a world run by Blockchain.com.
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Cooperation enhances the spirit of sports and a future Funding, encouraging fans to become authorized on their financial journey.
James Madison, head of marketing at Blockchain.com, worked with one creative, SuperMassive, but he wrote The scenario that firmly dirty the advertisement.
Using this text program, supermassive feeding a series of text claims in AI’s visual generation tools, firstly using runway tiresand Google’s Imagen 4, both models to generate images that Amnesty International works.
Each wave produced a picture, and approximately 300 pictures were created. Then Maddison reviewed each of them and uploaded the pictures that suit the story that suits her, and edited them as needed, which left about 50 pictures of the final scene.
Advanced tires were delivered to the Kling animation tool, each of which turned into a short video.
This step included many additional re -deportations and about 200 additional repetitions of artificial intelligence, as the team modified timing, movement and visible style until each clip is carried out correctly.
In total, the campaign passed by about 1,000 “rolls” artificial intelligence by creating images, upgrade, and animation.
All videos created – hundreds in total – were carefully sewn to form the final ad.
One of the advantages of artificial intelligence video production is the low cost. “Traditional video buds often range from $ 5,000 to $ 20,000+ in the minute of content due to expenses such as camera sets, equipment and post -production equipment,” according to anyone. appreciation. “In contrast, the videos created from artificial intelligence can cost less than $ 5 to $ 10 per minute, making them easier for brands that need frequent and fast content.”
Dallas Cowboys and Blockchain.com has announced the NFL-cryptocurrency partnership of its kind in 2022-is the first time that the American Football Association team entered the encryption Spokesman, according to Blockchain.com spokesman.
In this multi -year partnership, the Dallas Copoy and others played with Blockchain.com for design Exclusive fans experiencesIncluding the chances of winning signs of signed, encryption tickets and games through different game day experiences, including Block that Kick and Cowboys Math Activations – giving priority to financial education and integrating cryptocurrency in fans’ participation.
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