Christie’s winds down digital art department as its NFT marketplace faces doubt

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Christie closed the Digital Art Department, where sales were transferred to wider categories.
The closure represents a major strategic change for Christie’s role in the NFT market.

ChristIe’s Digital Art Department closed, as their employees including VP Nicole Sale Giles cut off at the end of August, according to a report From now on the media. The auction house affirmed this step, saying that digital works will now be sold in its artistic category in the twentieth and twenty -first century.

The changes follow the appointment of the new CEO Bonnie Brennan in February and coincides with a contraction in the digital arts market.

Christie’s, which helped launch the NFT Boom, launched a $ 69 million in BEPLE in 2021, later on the Onchain Christie’s 3.0 platform, which is now facing an uncertain future.