Coinbase Buys $25M Cobie’s NFT To Revive ‘Up Only’ Podcast

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Coinbase, the team behind the largest US cryptocurrency exchange, has taken a deeper dive into the non-fungible token market. Just a few hours ago, the team pumped $25 million into the NFT market to bring back to life Up Only, an offering that was once a big deal in the cryptocurrency and non-fungible token community. The Coinbase team has obtained an NFT from Cobie, which will give them the exclusive right to redeem over 8 episodes of the Up Only show.

Coinbase To Revive The Only Podcast

In an October 21 post, Coinbase CEO Brian Armstrong confirmed that they had purchased a non-fungible token pool from Cobie to start Up Only for a new season. For those new to crypto, the featured live stream of the last edition was Up Only, a chaotic, unfiltered, A-list crypto show hosted by crypto personality Cobie (Jordan Fish) and his co-host, Ledger Status (Brian Krogsgard).

[ ZOOMER ]

CoinBASE.ETH Acquires COBIE’s NFT for Just $25 Million, Meaning It’s Coming Back for Another Season: ONCHAIN

– Zoomer (@zoomerfied) October 20, 2025

The podcast featured interviews with prominent figures in the cryptocurrency space, market analysis, and commentary. It featured high-profile guests, including Ethereum co-founder Vitalik Buterin and FTX founder Sam Bankman-Fried, before the stock market crash. Cobie created an NFT for the “UpOnly Television Season Pass” in 2022. The NFT smart contract stipulates that if the NFT is burned, Cobie and Ledger will be contractually obligated to produce eight new episodes.

The offering was abruptly halted in December 2022 following the collapse of FTX. The cryptocurrency exchange was a major sponsor, and Kobe was personally affected by the FTX collapse. In October 2025, the Coinbase team bought an NFT for $25 million and then burned it. This has now paved the way for the show’s return after a three-year silence. The Up Only offering will stand at the intersection of cryptocurrency media and market movements.

NFTs are redefining content monetization

NFT purchases have shown how many people are leveraging blockchain technology to change how content is monetized. NFTs give creators a way to own their work and maintain creative control, opening up new revenue streams beyond the usual ads or subscriptions. Additionally, NFTs can act as smart contracts that secure media creation without sacrificing their editorial independence. The integration of crypto media with NFTs could be a game-changer in the coming year for content creators and their audiences.