User interface of Eruty’s crowdfunding service / Courtesy of Eruty
Eruty, a content fintech startup powered by artificial intelligence (AI) and blockchain, is reshaping the content ecosystem in Korea with a unified platform that provides intellectual property valuation, investment matchmaking, and copyright settlement.
CEO Kim Yu-sung said the Busan-based company’s priority is to shift the long-standing intuition-based approach to content evaluation towards a data-centric model, a change he sees as crucial to modernizing the traditional content investment market.
“As we examined the Korean content sector in depth, it became clear that many creators still suffer from structural constraints despite its massive popularity around the world,” Kim said in an interview with The Korea Times. “Key challenges included limited access to investment, lack of global communication channels, and continued inefficiency in revenue settlement.”
“We wanted to solve these problems by building a technology-driven ecosystem that directly connects creators to investors,” he said. “Our solution uses artificial intelligence to assess a project’s value and likelihood of commercial success, while applying blockchain technology to automate contracts, transactions and settlements and record them transparently. This framework is designed to establish the trust and clarity that is missing in the industry.”
Eruty’s AI-based content monetization engine analyzes market trends by country and type to determine how well the content being developed aligns with current trends in each target market. It also reviews the creator’s productive capabilities and the feasibility of the project.
This combined analysis enables data-driven measurement of a project’s value and potential for commercial success, providing a technological breakthrough compared to traditional investment practices that rely heavily on intuition.
The company’s blockchain infrastructure for contracts, investment processes, settlements, and copyright management provides a secure and transparent structure through which every transaction is recorded and stored. By automating the entire workflow, including investment agreements, revenue settlements, transactions and rights protection, the system enhances the transparency and trust that are fundamental to fintech services.
Eruty CEO Kim Yoo-sung/Courtesy of Eruty
“Due to chronic problems in the content industry, including closed investment structures, opaque settlements, and unfair revenue distribution, many creators have historically been forced to give up most of their rights and profits to secure funding from investors, leaving them with minimal actual profit,” Kim said. “We address these issues by facilitating blockchain smart contracts, which automatically record and execute investments, agreements, usage rights and revenue distribution, making the flow of funds fully visible.”
“This ensures a fair distribution of profits, as investors, creators and companies are compensated according to their actual contributions rather than allowing a few investors to control the profits,” Kim added.
The startup’s blockchain settlement technology was implemented in a national R&D project, where its technical reliability was officially verified. The project confirmed that both revenue settlements and copyright records in the content production process can be managed transparently and securely.
Furthermore, by creating an open investment model that welcomes both global and retail investors, Eruty enables content creators who previously had limited access to funding to raise early-stage capital for tasks like thumbnail design or demo video production. This system protects the rights of creators and provides investors with clear and transparent data, leading to tangible results that support the long-term sustainability of the content industry.
In the future, the startup aims to add an investment framework based on virtual assets that will allow global investors to participate with greater ease and scalability.
“This will help build a global investment platform where investors from any region can easily participate in financing Korean content,” Kim said.
Global expansion
In an effort to expand on the global stage, Iruti made consecutive appearances at major international IT events this year, including InnoEx in Vietnam, GITEX Global in Dubai, and SWITCH in Singapore, where he forged relationships with 11 international partner companies and more than 10 global investors.
Based on these achievements, the company received a pavilion at CES 2026 in the United States, which is the largest information technology exhibition in the world.
“Beyond just promoting the company, these milestones show that our blockchain and AI content technologies are recognized as competitive on the global stage,” Kim said. “More importantly, this validates the global impact of Korean content and marks the launch of our journey to position ourselves as a central channel that connects markets around the world and helps Korean content reach audiences around the world through our fintech platform.”
Kim stressed that the company’s ambition goes beyond simply promoting Korean content abroad, as it aims to create a global mutual ecosystem where creators and companies around the world can connect with Korea through its platform, while the content they produce also reaches international audiences.
To achieve this vision, the company plans to expand gradually, using strategic countries and cities that serve as global hubs.
Initially, it plans to establish operations in Busan and Seoul, then establish centers in Singapore and Dubai to build distribution and investment networks for Korean content throughout the Middle East and key Asian markets.
In the next phase, it aims to establish a presence in the United States to expand into Europe and North America, covering the broader global content market.
“We aim to partner with multiple companies and industries seeking global growth through content IP. Through this approach, Eruty will grow into a global hub and industry expansion channel, connecting markets and industries via content IP.”
