Tldr
- Gyet, which was previously Mac House, was renamed to refer to a shift towards bitcoin and digital assets.
- The new strategy of the company includes the acquisition, circulation, mining, and Blockchain development.
- Gyet plans to explore artificial intelligence projects, NFT projects, and data center operations as part of its growth strategy.
- The company launched a $ 11.6 million bitcoin acquisition program and testing mining operations in Texas and Georgia.
- Gyet aims to maintain more than 1000 BTC, by financing its efforts through retail cash flow, which is a unique approach to a brand for clothes.
On Wednesday, Mac House, a Japanese clothing retail store, announced that the shareholders have agreed to change the name to Gyet Co. , Ltd. The decision indicates a major shift in the coded currency sectors and digital assets. This step is a great departure from its traditional fashion focus.
GYET transmits the focus to Bitcoin and Blockchain
The company’s new Gyet strategy reflects a bold ambition to interact with Bitcoin And other digital technologies. The updated charter of the company includes plans to acquire encrypted currencies, trade, and encrypted currency management. It will also provide services for encryption, trick, lending, and agriculture.
“We are expanding our business to be in line with the advanced digital economy,” said Gyet CEO: The company will include the development of Blockchain systems and participation in projects related to NFT. Moreover, you will invest in Amnesty International Research and data, indicating a strong shift towards technology -based growth.
This step is in line with the Gyet goal to increase its global imprint. Focusing on bitcoin and other digital assets, the company aims to attract local and international attention. As part of its transformation, Gyet will collect traditional retail and emerging digital technologies, creating a unique business model.
Bitcoin acquisition and mining operations
In its digital expansion, Gyet has already launched Bitcoin at a value of $ 11.6 million The acquisition program. The company also started mining operations in American states such as Texas and Georgia, where the electricity costs are low. These projects are part of the Gyet strategy to build a large bitcoin backup over time.
The goal of Gyet is to hold more than 1000 Bitcoin. This amount is modest compared to the main players in the industry, but the company’s approach is unique. Using a retail cash flow to finance bitcoin purchases and mining operations, GYET stands out in the market.
As part of the Bitcoin strategy, Gyet entered into a cooperation agreement with the Zerofield mining company in July 2025. The company plans to develop it Bitcoin reserves Moreover, by increasing direct purchases and expanding their mining operations. This approach refers to Gyet’s commitment to Bitcoin as a major element in his future business model.
Gyet global plans and global growth
The Gyet brand sequences its desire to grow beyond the local market in Japan. The name “Gyet” reflects the broader international aspirations of the company. The growth of the three main concepts after “,” Global “and” Generation “emphasizes their focus on innovation for future generations.
The company’s transformation comes to digital assets where other Japanese companies explore encrypted currency projects. Gyet focuses on Bitcoin’s position in the leadership of this emerging sector.
