It was, France – the brightness and greatness Cannes Lyons Festival 2025One of the independent Korean agencies invited to wake up to the creative world: in the era of artificial intelligence, credit is still important.
On the last day of the festival, Paul Participate founders CEO Kyungsin Kim and CCO Thomas Hongtack Kim You took the theater to ask a sharp question – when Amnesty International could re -create your style in seconds, who gets credit?
Not only asked. They came with an answer: ARK.WORKSBlockchain tool designed to protect creators from silent corrosion of authorship in the era of artificial intelligence.
From the tradition of GHibli to a global necessity
After opening the conversation, Thomas emptied the viral phenomenon of “Ghibli-style” images created by AI. He said: “Millions loaded their photos. In seconds, they returned in the appearance of Miazaki.” “But Miazaki did not agree to this. His name was not mentioned. Years of the letter, it was reused without approval – and there is no way to decline.”
What is at stake is not nostalgia. It is ownership. This, as Kim argued, is what nourishes all creative works-from Michelangelo to open source developers. “If the authorship disappears, the value of the content is also. Then comes the collapse of professions and accountability, and in the end, the creative ecosystem itself comes.”
The solution: descriptive data as an ethical contract
ARK.WORKS, which was publicly unveiled for the first time at Cannes Festival, provides a slightly simple solution: creators’ names, roles, and artificial intelligence learning permits directly in file definition data – then link it to Blockchain. This data is not visible to the viewer, but it is read to artificial intelligence. The result? A system that tells artificial intelligence: this work is outside the borders.
“This is a new language,” said Kyungsin. “Not to fight artificial intelligence, but to negotiate with it. A quiet line of the code says,” This belongs to someone. “
Ark.Works uses the C2PA protocol, enabling creators to download files, recording collaborators, and automatically included descriptive data – including prohibiting learning of artificial intelligence. When the Toulydi AI devotes this content, it meets an irreplaceable line, as it can be coded in formatting machines that can be read and respectful.
It does not stop there. Each file is also recorded unstable on Blockchain. Each role – editor, designer, writer – becomes a unique symbol. These symbols are the basis of a future ecosystem where creators can verify credit, prove participation, and eventually receive rewards based on contributions.
Born from creative conflict
Lamomas, the task is personal. “I spent the past decade working with creators all over the world,” participated. “Every project was difficult. But for this reason the work is sacred. Why do we have to protect it.”
He also issued a gentle warning: “Tempative intelligence gives us results without effort. This comfort risks undermining the value of creative work – which has always gained meaning through the struggle, not shortcuts.”
ARK.Works has been developed by the new Thomas project, Re-Bey World, with ambitions to develop it into a global tool for the decentralized and respected digital ecosystem.
A statement on a pilot ceiling
At a festival with the scene, Paul emerged by asking the industry to stop – and draw a line. Their conversation was not just launching a product; It was a statement. An invitation to balance. A reminder that technology should serve creativity, not erasing it.
And in an era in which the “original” is often just a mentor, Ark.Works calmly insists: This work is mine.
