Phoenix Finance, a prominent DeFi platform for cross-chain returns, has partnered with ATT Global, a popular real-world advertising company. The partnership attempts to combine real-world infrastructure and decentralized finance. As Phoenix Finance revealed in its official announcement of X, the development aims to redefine outdoor advertising by integrating DePIN technology with physical advertising assets. Hence, both entities seek to convert real-world advertising revenue into blockchain-based revenue.
Phoenix Finance and ATT Global convert advertising revenue into seamless DePIN revenue
The partnership between Phoenix Finance and ATT Global attempts to enhance DePIN-led revenue through real-world advertising assets. Thus, this development underscores Phoenix Finance’s efforts in maintaining its leading position in terms of sustainable and composable on-chain returns. In this regard, ATT Global is leveraging blockchain technology to capture real value through advertising-led cash flows. It then converts them into verifiable and transparent data streams. The approach in question enables the digital representation of traditional advertising revenues, making it remarkably compatible with DeFi systems.
Apart from that, the collaboration allows Phoenix Finance to benefit from cash flows as well as unlock exclusive return opportunities. Additionally, the platform consolidates ATT Global’s advertising revenues into powerful on-chain revenue generation tools. Consolidated proceeds can then be pooled across Phoenix’s DeFi products, expanding capital efficiency to enhance user experience.
Aside from that, by linking DeFi to physical infrastructure, the partnership unveils a scalable framework for RWA integration. As a result, this move signals the growing convergence between DeFi, RWAs, and DePIN within the broader cryptocurrency economy. Additionally, amid accelerating DePIN adoption, this integration ensures that strong economic activity supports yield rather than purely speculative mechanisms.
Combining physical advertising with DeFi and DeFi to deliver sustainable returns
According to Phoenix Finance, the partnership leverages the “Ultimate Yield Engine” to optimize and aggregate yield coming from different sources. Additionally, when it comes to consumers, this creates relatively resilient and sustainable return opportunities. Besides, the development showcases the potential of real-world revenue streams to improve decentralized networks at scale. Ultimately, by blending the fundamentals of DeFi, physical advertising assets, and DePIN infrastructure, this initiative sets a precedent for more such integrations.
