At Token2049, a prominent event in the encryption industry, three shortcuts, DEPIN, and ZK – on both on the stage and in private gatherings. OutSet PR, an original public relations agency known to mix performance analyzes with the boutique strategy, was among the delegates who attended more than 600 side events and special meetings. The agency’s leadership collected visions of both public panels and informal conversations, as ideas that change in the future often appear first.
The distinctive symbol of the real world assets (RWA) acquires a large traction. Initially focused on real estate, and this trend has expanded to include treasury bills, goods and fine arts. However, momentum alone is not enough. Investors are now calling for disclosure on guard models, regulatory judicial states, and legal ability. RWA projects are increasingly evaluated like Fintech products instead of Defi Protocols. The Organsst PR, which includes daily media analyzes and direction monitoring, helps the projects to remain parallel to the variable fast market morale.
Decentral physical infrastructure networks (DePin) were another hot theme in Taken2049. These Blockchain networks, which range from wireless and transport to energy, show that decentralization can provide realistic concrete benefits. The narration about DePin is self -evident for organizers and stakeholders in institutions and users outside the encrypted society, as it corresponds to the wider infrastructure trends. OutSet PR, which supports multiple customers from the border, focuses on identifying highly influential stories and framing complex infrastructure stories in the accessible and accessible language.
Zero-Knowledge (ZK) technology has reached a critical point. Although it is indispensable to scaling, privacy and identity on the chain, its complexity creates a communications gap. Many ZK teams are struggling to transfer their value without overwhelming fans. Orgets PR excels in translating the technical depth into strategic clarity, which helps Zk Projects to fill this gap without simplifying the message. Mike Ermoliev, the founder of OutSet PR, stressed the need for a public account as strong as the special ZK accounts, stressing the importance of importance and simplicity in communicating these technologies.
Another frequent theme in Token2049 was the role of Google as a distribution store. Delayed index, algorithm and paid vision challenges is to reshape how the content reaches the masses. OutSet PR has adapted by focusing on the campaigns directed towards the results that link the user’s participation and concrete growth. Despite geopolitical tensions and total economic doubts, the tone was in Tokeen2049 operations. The founders and fund managers have acknowledged that the ambiguity is the new foundation line, and progress must continue despite these challenges.
RWA connects Crypto to capital markets, links it to physical infrastructure, and enhances ZK confidence, size and privacy. Together, these technologies are the strategic architecture of the following growth cycle in Web3. Companies that aim to lead this session should not only build but also communicate effectively, as they agree to their messages with market values. OutSet PR stands out as the only Crypto PR agency that merges data in actual time and high touch strategy, achieving results like a partner instead of a seller.
